The Challenge

Waitrose knew where to come for a creative solution to help them reduce their plastic waste.

What we did

Working with their product teams, store teams and gaining insight from their customers, we helped them create a solution that would see packaging waste drastically reduced.

  • We created a completely new shopping experience, one which was unique in food retail
  • Introduced new displays that allowed fruit, veg and flowers to be displayed in an artisan organic way
  • Maximised the products natural appeal.
  • Designed a new dispensary system for certain products that encouraged customers to refill their own containers.

The results

160 varieties of fruit and veg had all plastic packaging removed and displayed in special food safe storage boxes.

The entire flower range also had plastic packaging removed

Unique recycling boxes were introduced to the store for customers to borrow to shop with and return on their next visit.

New navigational and instructional signage was on display to help customers refill certain products in their own packaging – such as pasta, wine & washing up liquid.