The challenge
Waitrose asked us to produce and install wallpaper graphics throughout their latest store refurbishment in London’s Kings Road.
It was crucial that the stunning food photography was produced in all it’s vibrancy to create a compelling store entranceway and to entice customers throughout their shopping journey.
What we did
Taking the initial designs, we surveyed the store and scamped accordingly, marking up any anomalies that the site had, such as electrical sockets and other signage to ensure the design integrity was kept and the imagery was not compromised.
We colour tested the supplied files to ensure colour vibrancy to master colour standards and brand alignment across substrates.
The results
We colour tested the supplied photography and proofed it against actual product.
This meant we created stunning displays across the store that was true to the products.
Our excellence in colour production came to the fore with all panels matching 100%.
