The Challenge

Porsche approached us looking to create visual impact in the centre of London’s Soho by wrapping an iconic building with large format window vinyls and displaying digital screens to launch their new high performance electric cars.

What we did

Undertook a site survey measuring the windows and identifying any potential challenges.

Removed existing frosted vinyl that would need to be re-installed after the launch.

Installed vinyl graphics to the window exteriors with apertures that would house digital screens.

Sourced and installed 3 large format screens that would show the launch film to passers by.

The results

The response from the launch was a huge success.