The Challenge
Talon & the BBC wanted to produce a fine art look and feel across it’s $48 and $6 poster sites throughout the UK. It was crucial that the colour matching was 100% accurate despite the deadline of 3 days.
What we did
SMP were trusted to do this because of it’s ISO 12647 accreditation for colour matching and speed to market.
Our leading OOH manufacturing facility took the artists original work and ensured colour consistency by proofing across complex sheet matches.
The results
We rolled out a powerful nationwide poster campaign for the high profile Peaky Blinders series.
10 separate designs printed for $48, $6 and cross track sites.
Client testimony
“Having worked with SMP for many years now, they have gained great trust from me in the quality of the products that they produce. So when this job became a reality, there was nobody else that we could work with that would produce such a high quality final product. SMPs colour matching is second to none”. Luke Willbourn.
