The challenge

Paddy Power asked us if we could install 12 window vinyls in 12 hours to support an event that is always close to their hearts – The Cheltenham Festival!

    • What we did

    After surveying the originally selected stores, we found that some were in locations that had very low footfall or had stayed closed due to Covid restrictions. Our survey team then suggested some additional stores in order to make sure the window messaging was seen by a high volume of pedestrian or traffic footfall.

     

    The results

    We produced against the odds, delivering a visually enticing window execution in key footfall areas across the UK.

    Taking the original creative and adapting it to each stores unique window characteristics, we printed and installed all 12 stores within the 12 hour deadline – crossing the finish line by a nose!