The Challenge

Benetton asked us to deliver impactful window graphics in their flagship London store that communicated their move whilst maintaining a strong brand presence. At the same time we needed to install graphics at the new site whilst building work was ongoing, with the added challenge that the graphics could not be fixed to the framework or glazing.

What we did

Our production teams set to work, completing full site survey’s of the existing and new site.

We designed, artworked, manufactured and installed full size window vinyls in the existing site to communicate the impending move.

We developed a ‘telescopic extension support system’ that communicated the new store messaging as well as hiding the shopfit work within the store.

The graphic support system was also interchangeable so messaging could be updated closer to the store opening.

The results